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MeasureDecisions backed by data
Analytics & Tracking
GA4, GTM, server-side tracking and clean data foundations.
Overview
We build clean, reliable analytics and tracking infrastructure so you can make decisions based on accurate data — not guesswork. From GA4 setup to server-side tracking and custom dashboards, we ensure your data tells the truth.
What we deliver
- Google Analytics 4 (GA4) setup, audit, and migration from UA
- Google Tag Manager (GTM) implementation with custom events and triggers
- Server-side tracking with GTM server container for data accuracy
- Ecommerce tracking — purchase events, product views, cart actions
- Enhanced conversions and first-party data collection
- Cross-domain and cross-device tracking configuration
- Custom dashboards and automated reporting (Looker Studio, GA4)
- Attribution modeling and multi-touch attribution setup
- Privacy-compliant tracking (GDPR, CCPA) with consent management
- Data layer architecture for clean, consistent data flow
Tech Stack
Google Analytics 4
Google Tag Manager
Server Side Tracking
Looker Studio
BigQuery
Data Layer
Consent Management
Attribution
Benefits
Accurate data — no more guessing if your numbers are right
Better decisions — base strategy on real data, not assumptions
Full-funnel visibility — understand the complete customer journey
Marketing efficiency — attribute revenue to the right channels
Privacy-compliant — your tracking won't get you in trouble
Custom reporting — see the metrics that matter to your business
