Selected work

    Projects that moved the number that matters.

    Real outcomes from real teams — every case below ties back to revenue, pipeline or retention.

    Ice Cream Cakes Melbourne — Custom Shopify Hydrogen Storefront

    Food & Ecommerce · 2026

    Shopify HydrogenWeb DevelopmentEcommerce

    Ice Cream Cakes Melbourne — Custom Shopify Hydrogen Storefront

    Built a high-performance custom Shopify Hydrogen storefront focused on speed, UX, and conversion.

    Shopify Hydrogen
    Platform
    Performance & UX
    Focus
    Custom Storefront
    Scope
    Baycity Power Parts — Shopify Store Setup & Optimisation

    Automotive · 2026

    ShopifyEcommerceStore Development

    Baycity Power Parts — Shopify Store Setup & Optimisation

    Developed and optimised a Shopify store using a structured theme setup for better usability and product management.

    Shopify
    Platform
    Store Setup & UX
    Focus
    Theme-based Development
    Scope
    Cococusto — Meta & Google Ads Campaign Management

    Ecommerce · 2026

    Performance MarketingMeta AdsGoogle Ads

    Cococusto — Meta & Google Ads Campaign Management

    Managed Meta and Google Ads campaigns to support brand visibility, lead generation, and sales growth.

    Meta & Google Ads
    Channels
    Lead & Sales Growth
    Focus
    Funnel-Based Campaigns
    Approach
    Ice Cream Cakes Melbourne — Performance Marketing Campaigns

    Food & Ecommerce · 2026

    Performance MarketingMeta AdsGoogle Ads

    Ice Cream Cakes Melbourne — Performance Marketing Campaigns

    Executed Meta and Google Ads campaigns aligned with ecommerce growth and seasonal demand.

    Meta & Google Ads
    Channels
    Sales Growth
    Focus
    Seasonal Campaigns
    Strategy
    Birthday Cakes Melbourne — Complete SEO Implementation

    Food & Ecommerce · 2026

    SEOContentOrganic Growth

    Birthday Cakes Melbourne — Complete SEO Implementation

    Executed a full SEO strategy including on-page optimisation, content, and keyword targeting.

    SEO & Content
    Focus
    Full SEO Setup
    Scope
    Keyword + Content Strategy
    Approach
    News Agency — Google Tag Manager & Tracking Setup

    Media · 2026

    AnalyticsGTMTracking

    News Agency — Google Tag Manager & Tracking Setup

    Implemented a structured Google Tag Manager setup for accurate event tracking and analytics.

    Google Tag Manager
    Tool
    Tracking Accuracy
    Focus
    Event Tracking Setup
    Scope