Case Studies

    Outcomes, not deliverables.

    Every case below ties back to revenue, pipeline, or efficiency — no vanity metrics.

    Performance Marketing

    B2B SaaS → 4.2× pipeline in 6 months

    4.1×
    Qualified pipeline
    Problem
    High CAC, unqualified leads, no attribution clarity.
    Approach
    Full-funnel ads, intent SEO, lead scoring + attribution.
    Outcome
    CAC down 38%, MQL→SQL up 71%, pipeline 4.1×.
    Shopify

    DTC store rebuild → 2.6× conversion rate

    +162%
    Conversion rate
    Problem
    Slow Shopify theme, broken tracking, declining ROAS.
    Approach
    Custom theme, server-side GA4/Meta tracking, CRO sprints.
    Outcome
    +162% CVR, +48% AOV, ROAS doubled in 90 days.
    Web App

    Internal ops platform shipped in 10 weeks

    60%
    Faster ops
    Problem
    Manual workflows across 5 tools, no single source of truth.
    Approach
    Custom web app with role-based access and live dashboards.
    Outcome
    60% faster ops cycle, $220k/yr in saved labour.